论端砚工艺文化策略

On the Craft Cultural Strategies of Duan Inkstones

针对肇庆民间工艺的发展,对当地资源、民间工艺的发展状况进行积极的探讨和思考,同时借鉴法国工艺品发展的例子,分析肇庆现有的产业资源,围绕如何开拓地方特色工艺产品的问题为着力点,提出"工艺生活化,生活美学化"的观点,探讨开发和构建地方特色工艺产品的品牌,打造工艺创意之乡的策略思路,以期助推地方经济与文化建设发展。

According to the development of Zhaoqing folk crafts,this paper makes positive discussion and deliberation on the local resources and the development of local crafts,and taking French crafts for example,this paper analyzes the existing industry resources, revolves around how to develop local characteristic crafts,proposes the concept of“making the crafts relevant to daily life and life full of aesthetics”and discusses how to develop and construct the brand of local characteristic products and build a town of crafts and crea-tion in order to promote the local economic and cultural development.