互补性能力在产品创新价值链中的影响研究

Study on the Effects of Complementary Capabilities on the Product Innovation Value Chain

以高新技术企业为样本,深入剖析企业营销能力、企业技术能力与产品创新价值链之间的关系,从过程角度研究企业互补性能力对产品创新不同环节的影响和相对重要性。创新过程可视为从创意产生,到创意转化,再到创意扩散的三个阶段的有序演进。研究发现,在创意产生阶段,企业营销能力比企业技术能力作用更重要;在创意转化和扩散阶段,企业技术能力比企业营能力作用更重要;企业营销能力与企业技术能力的互补效应对创意产生、创意转化及创意扩散都具有显著正向影响。

Taking high and new technology enterprise as sample,this paper discussed the relationship between product marketing capability,product technology capability and product innovation value chain from the perspective of process,with the aim of revealing the effect of complementary capabilities in different links of product innovation and their relative importance. This study found that in the process of idea generation,the effect of product marketing capability is more obvious than that of product technology capability. In the process of idea transformation and diffusion,the effect of product technology capability is more obvious than that of product marketing capability. Product marketing capability and product technology capability are complementa-ry in the three links of product innovation value chain.