云南省体育旅游资源开发的SWOT分析及战略研究

A SWOT Analysis and Strategy Study of Sports Tourism Development in Yunnan Province

通过对云南体育旅游发展的市场现状、政策条件、经济条件、社会条件的综合评价,利用SWOT分析法对体育旅游开发的优势条件、劣势条件、发展机遇和威胁因素进行分析,对SO、ST、WO、WT组合策略进行深入分析与选择,建立矩阵分析图,找到切实可行的云南省体育旅游资源开发策略,为云南省体育旅游业的发展提供参考信息。

After evaluating, in a comprehensive way, the current market situation, policy conditionsas well as economic and social conditions of sports tourism development in Yunnan Province, this paperproceeds to carry out a SWOT analysis of strengths, weaknesses, opportunities and threats of sports tourismdevelopment. By studying and selecting SO, ST, WO, WT strategies and drawing a matrix diagram, it at-tempts to find out effective and feasible strategies for and offer a frame of reference to sports tourism devel-opment in Yunnan Province.