基于游客感知的保定直隶总督署旅游纪念品开发设计研究

The Development and Design of Tourism Souvenirs in the Zhili Governor's Office of Baoding Based on Tourist Perception

旅游纪念品是指旅游者在旅游活动整个过程中购买的具有区域文化特征和民族特色、富有长期纪念意义的劳动产品,是旅游目的地的标志性符号和旅游收入的重要来源。该文以保定直隶总督署为案例地,通过旅游纪念品经营和游客感知调查,分析和总结保定直隶总督署旅游纪念品发展的不足与启示。并且从改良和创新两个方面,提出直隶保定总督署旅游纪念品开发设计建议,即题材、造型、包装方面的改良以及纪念品的实用化、系列化、品牌化,以期有更好的旅游纪念品,来提高旅游效益,提升旅游形象。

Tourists souvenirs are commodities purchased by visitors in the process of tourism activities,generally with characteristics of regional culture,national features,and commemorative significance. They are symbols and source of income for the tourism destination. The study made a survey of the tourists and the store operators of the tourism souvenirs in Zhili Governor's Office by means of questionnaire and interview. Based on the analysis and summary of insufficiencies in the development of tourist souvenirs,the paper provides some development design suggestions from the aspects of improvement and innovation,namely,the improvement in material,shape,and packaging,and promotes pragmatic function,serialization,and the brand,to achieve better tourist efficiency and tourism image.