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将共链分析拓展到URL共现分析——基于比价返利行业的实证研究 被引量：8

Extending Co- link Analysis to URL Co- occurrence Analysis:an Empirical Study on Price Rebate Industry
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摘要 基于URL共现数据与共链数据相似的结构和功能,提出将共链分析拓展为URL共现分析,并在我国比价返利行业进行实证研究,从格局总体分析、识别主要竞争对手和细粒度竞争格局分析三个角度分析,结果发现URL共现分析和共链分析一样可以揭示行业竞争格局。 Co-link analysis is an important method in link analysis, the shortage of data source has hindered a further development of the field. The paper attempts to extend co-link analysis to URL co-occurrence analysis based on the similar structure and function of URL co-occurrence data and co-link data. An empirical study was done on the price rebate industry in China. Result shows that URL co-occur-rence can map industry competitiveness structure the same as co-link analysis.
作者 毛彦妮
机构地区 武汉大学信息管理学院 南京财经大学国际经贸学院
出处 《情报杂志》 CSSCI 北大核心 2014年第7期110-114,共5页 Journal of Intelligence
关键词 网络计量学 URL共现 共链分析 比价返利 Webometrics URL co-occurrence co-link analysis price rebate
分类号 G350 [文化科学—情报学]
  • 相关文献

参考文献19

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二级参考文献52

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共引文献35

同被引文献90

  • 1郭海凤,陈霄.P2P网贷平台综合竞争力评价研究[J].金融论坛,2015,20(2):12-23. 被引量：67
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引证文献8

二级引证文献24

情报杂志
2014年 第7期

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