微信舆论场:生成、特征及舆情效能

WeChat Public Opinion Field:Generation,Characteristics and Effectiveness of Public Opinion

微信舆论场是数量庞大的微信用户对于社会现象或现实问题的描述和反映,借助人际社会网络的复杂关系交叉勾连形成共同意见,具有个人中心度高、议题多元、间接推动舆情等特点。当下微信舆论场已经成型,具有广泛参与基础、缺乏自净机制的密闭圈群增加了舆情监控的复杂程度,容易导致群体极化,既是多个舆论场共生互动的新生力量,又是推进舆情演进发展的双刃剑,应当引起重视。

The WeChat public opinion field is based on the huge number of WeChat users＇ descriptions and feedbacks of social phenome-na or problems. It forms consensus via the complex and intertwined relationship of social network, presenting features of high individual-centeredness, multivariate issues, and indirect promotion of public opinion, etc. Currently, the WeChat public opinion field has been formed. The closed loop with broad participation and lack of self-purification mechanism increases the complexity of public opinion super-vision, and may easily lead to group polarization. The Wechate public opinion field is a new force for different public opinion fields＇ sym-biotic interaction and is also a double-edged sword for public opinion evolution, which requires more attention.