不同类型农户信息需求特性分析——对山东省450个样本农户的调查

The Analysis of Different Types of Farmers' Information Demand Characteristics——Investigation of 450 Farmers in Shandong Province

以山东省450个农户为对象,采用问卷调查的方法,分析了农户年龄、文化程度与其信息需求特性之间的关系。调查结果表明,年龄越高的农户,技术培训信息需求越低、选择政府服务部门作为信息传播主体的可能性越小、选择网络与手机作为信息获取渠道的可能性越低;文化程度越高的农户,技术培训信息需求越高、选择政府服务部门作为信息传播主体的可能性越大、选择网络与手机作为信息获取渠道的可能性越高。

Based on 450 farmer survey data in Shandong province, this paper analyzes the relationship between farmers＇ age, culture degree and information demand characteristics. Survey results show that the higher the farmer＇ s age, farm- ers＇ technical training information demand and the possibility of choosing government service, mobile phone and networks are lower; the higher farmers＇ culture degree, farmers＇ technical training information demand and the possibility of choosing government service, mobile phone and networks are higher.