交互式多媒体网络广告的设计原则

The Design Principle of Interactive Multimedia Network Advertising

投放交互式多媒体网络广告的目的是通过引起受众的购买欲望,从而销售商品。为此,在设计和制作广告过程中,广告主和广告设计者需要运用好的营销理念指导,以受众体验为基点,遵循广告内容的连贯性和相关性原则,个性化与一致性原则,功能成本控制原则,并结合适当的交互技术。

The purpose of interactive multimedia network advertisements are caused by the audience＇s purchase desire, so as to sell goods. Therefore, in the process of design and production of advertising, advertisers and advertising designers need to use a good marketing idea instruction, to the audience experience as the basis, follow the principle of advertising content coherence and relevance, personalized with the consistency principle, function of the cost control principle, and combined with the appropriate interaction technology.