媒介化社会的社会文明建构研究

Construction of the Media Society of Civilized Society

简要分析媒介化社会概念和特点的基础上,总结了文化创意产品在媒介化社会文明构建中的作用、问题及其解决方法,以新媒体技术为核心的媒介化社会已经到来,而文化创意产品,例如电影、动漫、广告、艺术设计等,在整个社会媒体化的进程中,也扮演着非常重要的角色。

The concept and characteristics of the media society were analyzed basing on the cultural and creative products summed up in the media of the role of social civilization building,problems and solutions. With the new media technology as the core of the media-oriented society coming to being,the cultural and creative products also played a very important role in the whole of the process of social media,such as film,animation,advertising,art design,etc.