传播学生态视野下的网络名人

Communication Network and Celebrity Perspective

网络名人是网络上代表一定的群体利益,主要在群体内进行传播,以缓解信息不对称为手段,通过意见代表的身份实施群体暗示的具有一定独立性的传播主体。网络名人在对一定群体和整个社会的责任博弈中,提供了传播领域与社会对接的一种可能:向上应该有组织地反映各个利益阶层的呼声,向下明确国家治理的方针政策、体现整个社会面貌。

Network is a network on behalf of celebrities certain group interests, mainly spread within the group, as a means to mitigate asymmetric information, opinions represented through the implementation of community identity implies a certain independence propagation body. Network celebrity on certain groups and the responsibility of society as a whole game, providing a field of communication and social docking a possibility： up should be organized to reflect the voices of the various interest groups, national governance down clear guidelines and policies, reflecting the entire community appearance.