企业社会责任中自我调节的有效性--基于同行业企业与消费者关系的博弈分析

The Effectiveness of Self-regulation in Corporate Social Responsibility——Based on the Game Theory Analysis of the Relationships of Corporate and Consumers

企业目标从利润最大化到促进广泛社会福利的转变,使企业将社会责任纳入到运营活动中。"自我调节"的规范约束框架是激励企业履行社会责任的重要方式。企业之间的竞争关系、企业社会责任的外部性、消费者对企业产品的选择以及消费者对企业社会责任的感知都影响"自我调节"规范约束框架中企业的行为,政府的监督约束机制改变了企业社会责任"自我调节"规范约束框架中企业收益的均衡解,加强了"自我调节"规范约束框架对企业社会责任的激励作用。

Corporate social responsibility objective from the largest profits to the social welfare, encourage enterprises to take corporate social responsibility into the operational activities. ＂Self-regulation＂ specification constraint framework is one way to inspire a thing as corporate social responsibility. Competition among enterprises, the externalities of corporate social responsibility, consumer choice of enterprise products and consumer perception of corporate social responsibility regulate the corporate behavior in the specification constraints framework of ＂self-regulation＂. Government supervise and restraint mechanisms change in the equilibrium solution in the corporate earnings in the specification constraints framework of the corporate social responsibility, and strengthen the frame work＇s incentive to self-regulating behavior of corporate social responsibility in business operation activities.