大同市旅游业发展的SWOT分析

SWOT Analysis on the Development of the Tourist Industry of Datong

作为资源型城市的大同市,有着丰富的历史文化资源,在旅游业大发展的背景下,资源型城市转变为旅游型城市无疑是城市转型的最佳模式之一。SWOT分析法是一种战略分析法,该方法能够客观分析现实情况,因此在编制规划过程中逐渐被广泛的使用。运用这一方法分析大同市旅游业发展的优势、劣势、机遇和挑战,为大同市的旅游规划提供理论依据。

As an resource-oriented city,Datong has rich historical and cultural resources. In the rapid development of tourist industry,the transformation from resource-oriented city to tourist city is no doubt the best mode. SWOT analysis method is a kind of strategic analysis method,which can analyse the situation objectively and thus widely used in the programming process. By using this method,the paper analysed the strengths,weaknesses,opportunities and challenges of Datong＇s tourist industry and provided theoretical basis for the planning of Datong.