摘要
在飞速发展的21世纪,企业经营的环境发生着巨大变化。企业如何在稍纵即逝的市场竞争中,把握消费者的需求变化,把自己的产品迅速打入市场,在强手如林的企业中取胜,广告定位是营销策略中的重要环节。分析广告定位积极作用和消极因素,对企业最终实现经营目标有着重要意义。
In the development of 21st century,business environment is facing tremendous changes. As an enterprise,how to grasp consumer demand accurately and advertise the products promptly in the intense and competitive market？ Advertisement targeting is an important part of marketing strategy. It is of great importance for us to analyze the positive effects and negative factors of advertisement targeting.
出处
《山西大同大学学报（社会科学版）》
2014年第3期110-112,共3页
Journal of Shanxi Datong University(Social Science Edition)
关键词
广告定位
积极作用
消极因素
营销策略
advertisement targeting
positive effects
negative factors
marketing strategy
