家电产品外观设计的重构研究

Reconstruction of Home Appliance Product Appearance Design

目的通过对家电外观个性化设计的分析来阐述重构的重要性。方法从家电产品外观构成要素中的形态、色彩、图案、肌理4个方面来研究。结论产品外观设计一定要以使用功能为前提,脱离了使用功能,再漂亮的设计也很难被消费者接受。虽然家电产品外观设计的重构给了设计无限的空间,但重构并不是一味地打破传统,还是要依附于传统的审美机制和审美心理。那些个性化的家电外观设计,虽然不是每一款都能成为大众普遍拥有或喜欢的,但外观的重构却给设计师一种新的设计思路,不妨碍它们成为一种时尚,甚至引领未来的潮流。

Objective The importance of reconstruction is illustrated through the analysis of the personalized design of the household appliance appearance. Methods It studied respectively from four aspects： form, color, pattern, skin texture. Conclusion The design of product appearance should base on use function. Without use function, the beautiful design could not be accepted by consumers. Though the reconstruction of the household appliance appearance has the infinite space, the reconstruction should not break the tradition, but depend on traditional aesthetic mechanism and aesthetic psychology. Not every personalized design was popular, but the reconstruction of the household appliance appearance gave designers some new design ideas and was becoming a fashion.