现代包装设计对传统水墨语言的借鉴与结合

Reference and Combination of Chinese Ink Language in Modern Packaging Design

目的研究现代包装设计对水墨语言的借鉴与结合。方法首先通过归纳法对水墨语言的表象及内涵进行了总结,并结合比较法分析了水墨艺术与包装设计的异同点,探讨了水墨文化介入包装设计的可能性;之后采用个案研究法,以特定的作品为对象,对其做全面、详细的审视与叙述。从笔墨、造型、色彩、构图以及意境营造5个角度研究现代包装设计对水墨语言的借鉴和运用。结论得出水墨语言运用在包装设计中的发展现状、风格特征和具体表现手法,并提出包装设计未来实现本土化、个性化与国际化的途径。

Objective To study the reference and combination of Chinese ink language in modem packaging design. Methods Firstly, to conclude the appearance and the connotation of ink by inductive method, then to compare ink art and packaging design and analyze the similarities and differences between them, to discuss the possibility of Chinese ink culture get involved in the packaging design. Afterwards, to do a comprehensive and detailed examination and description on the specific works by using the case study method.Study how the modem packaging design integrate with reference to Chinese ink language through five parts, respectively ink, shape, color, composition and artistic conception building by combing the theoretical research and case analysis. Conclusion It drawn the development status, style characteristics and specific performance practices of the ink using in the packaging design and pointed out that the way of packaging design to achieving localization, personalization and internationalization of it.