旅游纪念品的移情化设计研究

Empathy Design of Tourist Souvenirs

目的研究旅游纪念品移情化设计的实现途径及方法。方法阐述了产品设计中移情化设计的概念及其再现性、互动性、人文性的内在特征,通过对旅游纪念品设计现存问题的分析以及移情化设计与旅游纪念品设计内涵的对比,提出了旅游纪念品移情化设计的必要性。在此基础上,分别从"说"、"做"、"想"3个方面展开了对旅游纪念品移情化设计实现途径的探索。结论通过旅游地物与景的再现,"说"出消费者所观所感;通过消费者的参与,"做"完最终的设计;通过旅游纪念品的意境表现传递文化,关注消费者所"想"。同时,强调移情化设计在旅游纪念品中因地而异、因人而异的运用要则,为旅游纪念品设计提供新的思路。

Objective To explore the way of the empathy design methods of tourist souvenirs. Methods It represented the definition and the reproducibility, interactivity, humanity features of empathy design at first, then based on the analysis to the problems of tourist souvenirs design and the comparison the connotation between empathy design and tourist souvenirs design, obtained the necessity of empathy design for tourist souvenirs.On this basis, it explored the way of the empathy design methods from saying, doing, thinking. Conclusion Saying the feeling of consumer by the reproduce of tourist scenery; doing the project by the participation of consumer; thinking the way to transmit culture to consumer by the artistic conception of tourist souvenirs.Meanwhile, it emphasized the application principle of empathy design for tourist souvenirs different for everyone and everywhere was to provide a new ways for tourist souvenirs design.