滨海新区构建区域形象标志研究

The Image Logo of District Establishment in Binhai District

目的研究构建区域形象标志的必要性及可操作性。方法从传播学、心理学、美学角度分析滨海新区构建区域形象标志的必要性,并从区域标志设计常用构思法入手,分析滨海新区区域形象标志概念抽取源。结论探究滨海新区区域形象标志构建思路,提出滨海新区区域形象标志是将母体文化、新文化和滨海精神转换为视觉符号的综合体。旨在为滨海新区建立统一的视觉标识,以期以直观、凝练、快捷的独特视觉语言传达方式与公众进行沟通,增强公众认知强度,对树立特色鲜明的滨海新区形象起到事半功倍的效果。

Objective To study the necessity and manipulability of district establishment. Methods It analyzed the significance of establishing the district logo of Bihai District from the perspectives of communication studies, psychology and aesthetics.Moreover, it analyzed how the logo of Binhai District were extracted from fundamental and conceptual regional characteristics. Conclusion Aiming to creating a standard visual recognition, district logo is able to communicate with people in a more intuitive, concise and effective manner, to enhance the district recognition from the public and contribute significantly to promote district images of Binhai.