吉林省人参市场营销策略分析

Analysis on Marketing Strategy of Ginseng in Jilin Province

人参产业是吉林省长白山资源开发利用的特色产业、珍稀产业。如何改变吉林省人参产业滞后于韩国的现状,将"一流资源"转化为"一流效益"成为当前吉林省人参产业发展的重要课题。本文从市场的角度分析吉林省人参市场的营销现状及存在问题,同时提出了吉林省人参市场采取的营销策略。从而实现从"资源优势"向"经济优势"的转化,这对参农增收富县裕民及带动吉林省人参产业的发展都具有非常重要的意义。

Ginseng industry is a special industry and rare industry which developing and using resources of Changbai Mountain in Jilin province. How to change the status of ginseng industry in Jilin Province lagged behind Korea＇s and changing ＇first class resources＇ into ＇first-class benefit＇ becomes the current important task to the ginseng industry in Jilin Province. From the viewpoint of the market, current situation and existing problems were analyzed in the paper. Marketing strategy of ginseng in Jilin Province was also raised. This will play a very important role to achieve the change from resources advantages to economic advantages, enrich farmers and counties, and lead the development of ginseng industry in Jilin Province.