杭州西湖环游路径选择与游客意象研究

Tourist's Path Selection and Space Image Surrounding the West Lake

通过访谈问卷、草图绘制、因子分析及现场路线记录等方法,对西湖周边游客及其行为进行了研究,分析了游客对于微观空间的意象,并抽象得出了宏观空间结构意象。通过这些数据,试图探讨游客的路径选择与空间意象是否存在关联度,以及在哪些方面存在何种强度的关联度。研究结果显示,环西湖的游客主要有两种空间活动类型,即全体利用型和周边利用型,主要分布在4个区域。每种类型所占比例由高到低排序,这与图片辨认得分结果及所绘制的意象地图中空间意象五要素出现的频数相吻合,即旅游者对空间意象的感知结果,直接影响到自己的路径选择行为,可感知到的意象要素越多越能帮助旅游者做出最合理的路径抉择。最后,在此研究基础上,对西湖环湖景区规划与设计尝试性地提出了一些建议。

This article studied the micro space scene image and macro spatial structure image through questionnaire survey, image recognition, image sketch, factor analysis and dynamic observation and other methods. It tried to explore the ring of the path selection and spatial image. Research results indicate that there are four main types of space activities among the west surrounding lake tourists. It is consistent with the score results of identifying pictures and frequency of the five elements of space image in the painted image maps, namely tourists＇ perception result of space image can directly affect the route choice behavior, the more image elements can be perceived, the more reasonable path choice be made. Finally, it puts forward some suggestions tentatively on the planning and design of the peripheral lines surrounding the west lake and other areas.