“土豪”新义

An Exploration of the New Meanings of“Tu Hao”

"土豪"本来是ACG(Animation,Comic,Game)界的名词,随着网络玩家的增多和商家的宣传,逐渐泛化,从网络虚拟世界走向了现实世界,衍生出金钱多、地位贵、级别高等新的语义。"土豪"一词的流行,是语言内部原因和社会文化原因共同作用的结果,是网络热词文化的经典样本。

Tu Hao(Chinese nouveau riche or local tyrant) was originally a noun in the ACG(Animation,Comic,Game) field.With the increase of the number of online players and the propaganda of businesses,the term has been gradually generalized and extended from the virtual world to the real world,evolving such new meanings as people with plenty of money,or of noble status or of high level. The popularity of the term is the result of the joint action of linguistic factors and socio- cultural factors. It is a classic sample of the culture of network hot words.