摘要
以博弈论为研究视角,以当前在互联网上方兴未艾的手机应用程序商店的商业模式为例,探讨了在网络营销背景下,程序商店与程序开发者之间的收入分配模式的选择问题,并在此基础上分析了新型市场条件下供应链上企业间的收益分配机制。以非合作博弈理论为基础,研究了在不同销售量范围条件下,企业间博弈的均衡解,并把研究结果在无限期博弈情况下进行了扩展。
Based on the game theory,the business model of the internet mobile software markets which are now in the ascendant was tentatively studied.The selection of the income distribution pattern between mobile software markets and software developers was discussed.The profit allocation among enterprises in supply chain was analyzed under the new market condition.According to the non-cooperative game theory,the equilibrium solution of the inter-firm game was discussed under the conditions of different sales volume;and then the researching result was extend to the circumstance of infinite game.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2014年第4期528-532,共5页
Journal of Wuhan University of Technology：Information & Management Engineering
关键词
非合作博弈
供应链
利润分配
non-cooperative game
supply chain
profit allocation
