基于VI要素的品牌专卖店室内装饰手法创新

Interior Decoration Technique Innovation in Brand Store Design Based on VI Elements

以品牌专卖店空间为例,从视觉传达要素的构成特点分析入手,阐述了品牌专卖店视觉传达要素的构成方式。重点论述在专卖店室内空间设计的过程中,如何将视觉传达要素如字体、标识、色彩、图案和肌理等,与空间界面装饰进行整合,归纳出借用、解构、参照和整合的创新手法,为品牌专卖店的室内设计,提供一个基于VI要素的装饰装修创意着手点。

This paper takes the brand store space design as examples,starting with the analysis on constitute features of visual communication elements.It then discusses how to apply the design elements of visual communication elements（fonts,logo,color,pattern and texture） integrate with the space interface while designing the brand store space.It aims to provide new decoration ideas for brand stores interior design.