设计管理视域下的城市形象感知与旅游资源开发

Design Management on City Tourism Resources and City Image Perception

旅游是一项投资少、收益多的产业。旅游形象的感知很大程度上左右着人们对旅游目的地的选择。越来越多的人希望能在一次确定了的旅游过程中获得集知识性、娱乐性、体验性和享受性等为一体的满足。探讨研究如何开拓城市中的旅游资源,并以设计管理的理论分析开发特色景观、营造旅游城市形象,以及重建和利用具有文化底蕴的历史景观,可以对城市意象的呈现和城市经济的发展起着积极的推动作用。

Tourism is an industry with less investment and more profits.The perception of touring image influences the choice of tour destination.Nowadays more and more people hope to enjoy a tour which is an integration of knowledge,entertainment,experience and appreciation.this paper tries to probe how to exploit the tourism resource in city,develops characteristic landscape with the theoretical analysis of the art management,constructs of city tourism image,and reconstructs and uses historic buildings with cultural background,in order to play a positive role to promote the city image and its economic development.