摘要
产品的象征性语言是产品的主要语言,它丰富了产品内涵,满足了用户的归属感。从常用产品入手,分析象征性语意并提取象征性语言。产品的象征性语意,包括性别、职业、财富、权力、价值观念和生活方式等。每种象征性语意都有对应的的象征性语言,反之,每种象征性语言也都有对应的象征性语意,而且象征性语言常常会对应多种象征性语意。
Symbolic language is the main language of product.Symbolic language enriches the connotation of product,and meets the user＇s feeling of belonging.On the basis of common products,the thesis analyses symbolic semantics of product and extracts symbolic language of product.Symbolic semantics of product include gender,occupation,wealth,power,life style etc.Each kind of symbolic semantics has a corresponding symbolic language.Each kind of symbolic language has a corresponding symbolic semantics.Symbolic language often corresponds to a variety of symbolic semantics.
出处
《设计艺术研究》
2014年第4期23-29,共7页
Design Research
关键词
产品设计
设计符号学
象征性语言
工业设计
product design
design semiotics
symbolic language
industrial design
