摘要
文脉符号作为城市特色文化的重要载体,近些年来在城市品牌视觉识别体系中备受关注。针对现今普遍存在的特色危机,以城市品牌标识形象中的文脉符号作为切入点,阐述了城市文脉符号的内涵与特点。进而将国内外的相关案例为对象,分析、探讨了城市文脉符号的来源,重点论述了城市文脉标识符号的整合过程及文脉标识符号的现实意义。
Context symbol,as the important carrier of city characteristic culture,has attracted much attention in the city brand visual identification system in recent years.In view of the existing characteristic crisis reality,and based on the context symbol of city brand logo image,this paper tries to explain the connotation of city context symbols by studying typical cases both at home and abroad,and analyzes the source of the city context symbols,and discusses the integration process and the realistic sense of the city context logo symbols.
出处
《设计艺术研究》
2014年第4期42-46,57,共6页
Design Research
关键词
文脉符号
城市标识
符号来源
context symbol
city logo
source of symbols
