高校校园文化中的多模态隐喻现象及解读

Study on Multimodal Metaphor in University Campus Culture

多模态隐喻指某映射的源域或目标域在两种或两种以上符号资源中实现的隐喻。高校校园文化是学校师生员工在特定环境中创造的价值取向,行为方式,校园精神等诸多元素的总和,它内容丰富,形式各样。文章以多模态隐喻理论为基础,识别并解读高校校园文化中的多模态隐喻现象,并以此为基础概括校园文化多模态隐喻的基本特点。

Multimodal Metaphor involves the mapping between the source domain and the target domain which are embodied in various modalities.University campus culture is a kind of sub-culture created by university staff within its specified atmosphere,which is rich in content and form.Based on the theory of multimodal metaphor,this paper attempts to illustrate multimodal metaphors in campus culture and summarize their general characteristics.