大众媒介的叙事策略

The Narrative Strategies of Mass Media

大众媒介涵括了电视、电影、网络、音乐等。内容上,它在人与人之间传递着纷繁多彩的信息,承载着所有使用它的人的思想情感;形式上,它采用复杂的叙事技巧,为人们提供思考现实生活的方式。随着现代媒介技术快速发展的潮流,人们的"个性"引导了创作的趋势,无论是电视、电影还是网络音乐,都慢慢改变了单向度的展示,它们在展示的同时与观众产生了交流。人们的"填充"使这些传达信息的工具不再是冰冷的机器,而成为了与人对话的"机器人"。大众传媒的叙事策略锻炼着人的理解力,同时也遵循了人的审美需要,使现代人在机器的包围中,感受着人与机器交流的温度。

Mass media include television, film, internet, music, etc. As for the content, it conveys rich information between people and bears the people’s feelings. As for the form, it employs complex narrative skills that offer the pattern for life. With the rapid expansion of modern media,“individuality”is leading the creative trend. Whether television, film, internet, or music have changed one-dimen-sional show, and communicate with the audience. The people’s“filling”makes the communicative tool become a talking“machine”instead of cold“robot”. The narrative strategies of mass media train people’s understanding, and meet their aesthetic needs so that modern people feel the temperature in communication between man and machine.