摘要
"守信用、担风险、重服务、合规范"是保险行业核心价值观的基本内核。培育和践行保险行业的核心价值观是保险业强基固本的基础工程,是保险行业转型发展的现实战略选择,是提升保险行业核心竞争力的关键,是中国特色保险业发展之路的"铸魂工程";是保险行业转型、创新、发展的源头活水。
The basic kernel worthy, undertaking risks, valuing ues is the foundation work to of the core values in insurance industry includes the following : keeping trust- services and according with the criterion. To foster and practice the core val- strengthen and consolidate insurance industry and is also a realistic strategic choice for the transformation development of insurance industry. It is a key to elevate the core competence and is a "Soul Project" for the Chinese characterized insurance development. What' s more, it is the source and fresh water of the transformation, innovation and development of insurance industry.
出处
《保险职业学院学报》
2014年第4期32-34,共3页
Journal of Insurance Professional College
关键词
保险行业
核心价值观
文化软实力
Insurance industry
Core values
Cultural soft strength