论服装企业的微博营销策略——以宁波服装业为例

On Micro-Blog Marketing Strategy of Garment Enterprises——With Ningbo garment industry as an example

移动互联网时代,消费者行为发生深刻变化,对传统服装企业来说运用微博平台开展营销活动成为新的利润增长点。通过对宁波服装企业微博营销应用的调查,运用SWOT矩阵分析了移动互联网时代服装企业的微博营销策略。

In mobile internet age, great changes of consumers’ behavior have taken place. For traditional garment enterprises, to carry out marketing activities by using the micro-blog platform has been a new point of profit growth. By investigating the application of micro-blog marketing in Ningbo garment enterprises, and using matrix SWOT, this paper analyzes the micro-blog marketing strategies for garment enterprises in mobile internet age.