妈祖信仰视角下的文化旅游与文化融合研究

Study on Cultural Tourism and Cultural Integration From Vision of Cross-Strait Matzu Belief

近年来兴起的文化旅游凭借其亲身及深度体验的优势在促进文化交流、传播与融合方面推动着新旧文化、本土文化与次文化、亚文化等的重组与融合。本文探讨了文化旅游的内涵及其新的发展特征，分析文化旅游对促进宗教文化、同源文化融合及形成文化共同体的重要价值，并以两岸妈祖信仰下的文化互动与旅游为例，进行妈祖文化旅游溯源并综述当代妈祖文化旅游发展现状，在此基础上分析妈祖信仰文化及其互动如何促进两岸文化融合与认同基础上的民族认同与国家认同。

In recent years, cultural tourism promotes the cultural exchanges by virtue of its self and deep experience. This paper discusses the connotation of cultural tourism and its new development features, analyze the value of cultural tourism in promoting religious culture, homologous important valuefusion and formation of cultural community culture, and the cultural belief in ross-strait Matzu interaction andtourism as an example, discusses Matzu cultural tourism sources and a review of the present situation of contemporary Matzu culture tourismdevelopment, analyze how to promote the national identity and cultural identity on the basis of Matzu belief culture.