旅游业与文化创意产业融合的理论探讨

Study on Convergence of Tourism and Cultural Creative Industry

旅游业发展格局正在由资源导向型向市场导向型转变，旅游资源的内涵与外延不断丰富，旅游业亟待转型升级，与文化创意产业融合化发展是其未来发展的重要趋势。融合基础、融合动力及融合障碍是两产业融合过程的三个重要影响因子，在系统、全面分析两产业融合过程中各影响因子的基础上，构建两产业融合的宏观演变模型，借以全面、深刻展示两产业的融合过程。

Tourism industry is transforming from resource-oriented to the market-oriented pattern, the connotation and denotation of tourism resources are more and more rich, the tourism industry need to be upgraded urgently, convergence is an important trend in the development of its future, the foundation of convergence, convergence force and convergence barrier are the three main important factors in the industrial convergence process of tourism industry and cultural creative industry, based on the systematic and comprehensive analysis of the three main factors, an evolution model of the convergence process between tourism and cultural creative industry is built, in order to demonstrate the convergence process comprehensively and deeply.