中国三大球发展的困境与破解路径——基于文化视野的考量

The Dire Situation of Basketball,Football and Volleyball in China and Ways Out: A Cultural Perspective

用文化视角看待中国体育更具系统性和深度,尤其是三大球发展的问题。研究认为,从文化视野而言,丧失文化自觉的意识、缺乏文化创新的能力和忽视历史文化的积淀等问题是影响中国三大球发展的关键所在。基于此,培养政府和民众的文化自觉意识,通过制度创新激活自我创新能力,通过三大球文化产业化凝聚复兴力量,精心培育三大球的文化榜样等措施可以是中国三大球的复苏与振兴的出路。

A cuhural perspective affords a systematic and in-depth insight on sport in China in general, and the three major ball sports （ basketball, football and volleyball ） in particular. This paper argues that from a cuhural standpoint, the loss of cuhural awareness, the lack of cuhural innovation and the negligence of historical and cuhural heritage are the three main elements that hamper the further development of the three sports in China. The paper concludes that the ways out of the situation consists in fostering the cultural consciousness of the government and the public, activating their ability to self-innovate through institutional innovation, rallying strength for the revival through the industrialization of the cuhure of the three ball sports and cultivating cuhural role models for them.