摘要
用系统功能语言学相关理论对典型企业外宣语篇—企业介绍语篇中的身份构建进行分析,对企业如何从概念功能、人际功能和语篇功能方面构建自身的自我身份、横向身份和纵向身份进行系统探讨,一方面丰富了有关语篇与身份的研究,另一方面也为企业语篇构写和解读提供了有益借鉴。
In this paper Systemic Functional Linguistic Theory is used to analyze the identity construction in company promotional discourse, and to explore how the identity is self-construed vertically and horizontally. It helps to better comprehend the relationship between discourse and identity, and it is also beneficial for composing and comprehending company overview discourse.
出处
《广东水利电力职业技术学院学报》
2014年第3期76-80,共5页
Journal of Guangdong Polytechnic of Water Resources and Electric Engineering
关键词
企业外宣语篇
身份
概念功能
人际功能
语篇功能
company promotional discourse
identity
ideational function
interpersonal function
textural function
