基于体验视角的中国5A级旅游景区网站效用指数测度

Evaluation of the Efficiency Index of Portal Websites in China's 5A Rated Tourism Attraction Based on Experience Theory

基于在线游客体验的视角,从用户体验性、技术支撑性、内容完备性和效应功能性四个方面,采用层次分析法,构建了旅游景区网站效用指数,用以反映网站建设水平的高低。通过对我国5A级旅游景区的官方网站效用指数的测度,结果显示:我国5A级景区网站建设和发展水平存在明显的差异性,呈现出明显的"两头小、中间大"的分布态势;为了提升旅游景区网站效应,必须以在线游客需求为导向。

Website is the portal and platform of information show for tourism attractions. It is the foundation of intelligent attractions. This paper conducted the efficiency index of portal websites based on the experience theory to reflect the construction level of websites, which decomposed to four parts： evaluation of user experience, technique support, content completeness and effect functionality. It used analytic hierarchy process to calculate the factor weight and evaluated websites of China＇ s 5A rated tourism attractions and found that the development level exited large differences, which represented the distribution that was small at both ends and big in the middle. In the future owners of websites should survey and promote their websites by paying more attention to the requirement of online visitors.