大众传媒消费主义时代媒体社会责任的失序与重建

The disorder and reconstruction of Media's social responsibility in the mass media consumerism era

大众传媒消费主义时代的到来,使信息成为一种可以用来消费的商品。在这种时代环境下,媒体社会责任的重要性更为突出。文章结合相关案例研究媒体社会责任的现状,从消费理论出发还原媒体社会责任缺失的原因,从而探究媒体应该承担的社会责任。

The arrival of the era of mass media consumerism makes the information into goods that can be consumed.In the environment of this era, the importance of social responsibility of media is more outstanding.The article studies the present situation of the media’ s social responsibility combining with related case.Then, it discloses reasons for the lack of social responsibility of the media in the view of the theory of consumption.We will further explore social responsibility that the media should be shouldered.