数字出版盈利模式误区研究——基于CSSCI高被引论文的分析

Digital Publishing Profit Patterns Study:Based on High-cited papers

以2004—2013年间CSSCI收录的数字出版盈利模式高被引论文为研究对象,采用"编码"方式对论文内容进行分析。指出目前的研究,存在过度放大数字出版的成功、将电子书当作纸质书出版的延伸、视"海量"为内容为王的重要体现以及为成功模式牵引,忽略其可借鉴性等误区。提出应区分"数字资源的出版"与"出版的数字化",扬弃以"海量"体现"内容为王"的生产导向思维模式,充分思考"意义建构"和"人与媒介互动"之间的因果关系。

This article collected the high-cited CSSCI research papers on digital publication and profit patterns published during 2004--2013 to analyze the content by encoding. Some misconceptions emerged from the the analysis, such as excessive amplification of the success of digital publication, considering eBooks as the extension of printed-book publication, asserting massive information is the major attribute of ＂content is the king＂, attaching ultra importance to successful patterns and ignoring their reproducibility. So we should distinguish digital resource＇ s publication from publication＇ s digitalization, change production-oriented thinking mode and think over the causal relationship between building senses and human-media interaction.