情境性调节焦点、即时情绪和认知需要对技术创业决策的影响

Effect of Situational Regulatory Focus,Immediate Emotion and Need for Cognition on Decisions for Technological Entrepreneurship

情境性调节焦点、即时情绪和认知需要对个体探索型技术创业决策和应用型技术创业决策的影响研究表明:(1)促进焦点的个体比预防焦点的个体在探索型技术创业和应用型技术创业上均有更大的倾向;积极情绪的个体比消极情绪的个体更倾向于选择探索型技术创业;高认知需要的个体比低认知需要的个体在探索型技术创业和应用型技术创业上均有更大的倾向。(2)情境性调节焦点和即时情绪的交互作用显著影响个体的探索型技术创业倾向,但不显著影响应用型技术创业倾向。(3)即时情绪和认知需要的交互作用显著影响个体的应用型技术创业倾向,但不显著影响探索型技术创业倾向。

Scholars have formed a general consensus that entrepreneurs＇ cognition, motivation and emotion influence their entrepreneurial process. Yet, existing knowledge on entrepreneurial decision-making behavior remains incomplete because little empirical evidence is known about how situational regulatory focus, immediate emotion and need for cognition jointly affect individual decision-making of technological entrepreneurship. According to the exploration-exploitation framework built by March （1991）, technological entrepreneurship can be divided into two types： exploration-oriented technological entrepreneurship, and exploitation-oriented technological entrepreneurship. The goal of this study is therefore to examine the joint effect of situational regulatory focus, immediate emotion and need for cognition on individual decision-making of the two types of technological entrepreneurship.