基于数据包络分析的河南省旅游产业竞争力评价

A Study on Competitiveness Evaluation of Tourism Industry in Henan Province Based on DEA

采用数据包络分析方法,全面评价了河南省旅游产业的竞争力水平,得到河南省旅游产业投入的产出效率为0.303,在全国排名第21位,情况不容乐观.为提高河南省旅游产业的竞争力,并进一步实施品牌战略,提高产业的经营管理水平和规模收益,提出了一些建议,从而促进河南经济又好又快发展.

With data envelopment analysis method, this article evaluated competitiveness of the tourism industry in Henan province. Results show that the output efficiency of tourism industry in Henan province is 0. 303, ranked twenty-first in China, and the situation is not optimistic. Therefore, in order to improve the competitiveness of tourism industry in Henan province, it is necessary to further implement the brand strategy, improve the level of industrial management and returns to scale, so as to promote sound and rapid development of economy in Henan province.