探析城市电视媒体在全媒体时代的发展

The Development of City TV Media in the Omnimedia Era

随着科学技术的不断进步,我国正在大步迈向全媒体时代。各种新兴的媒体通过网络、手机等更加贴身、易得的接收终端和无孔不入的多元信息矩阵占领了自己广阔的市场。而相比较而言,城市电视媒体面临来自各方面的压力,正在夹缝中求生存。城市电视媒体必须扬长补短,积极采取措施顺应全媒体时代发展的趋势,从而赢得市场,获得更大的发展空间。

With the fast development of science and technology,China is advancing into the omnimedia era.All kinds of new media have grasped their own market by way of easy receiving terminators through network and mobile phone and wide-spreading multi-element information matrix.City TV media is confronted with pressures from all directions so that it must take effective measures to give full play to its strong points as to gain the market and development space.