基于AHP法的大连海洋主题场馆综合竞争力评价

Comprehensive Competitiveness Evaluation of the Ocean Theme Venues in Dalian Based on AHP

海洋主题场馆具有特殊的旅游吸引力,经过20世纪90年代以来大规模建设和区域扩张后,其间的竞争越发激烈。探索海洋主题场馆的综合竞争能力,对于促进滨海旅游业的结构优化和可持续发展具有重要的现实意义。文章在相关文献解读基础上,建立了海洋主题场馆综合竞争力评价模型,利用层次分析法(AHP)对大连老虎滩极地海洋馆、圣亚海洋世界进行综合比较研究,提出提升海洋主题场馆综合竞争能力的主要对策。

Ocean parks have a peculiar fascination for tourists .Large-scale construction and regional expansion in the 1990 s led to more fierce competition between them .It is of practical significance to explore the compre-hensive competiveness of ocean theme venues and to promote the structure optimization and sustainable devel -opment of seaside tourism .This paper establishes an appraisal model for their comprehensive competiveness . AHP is employed to conduct an inclusive comparison between the Tiger Beach Polar Ocean Park and Sun Asia Ocean World in Dalian before strategies to improve their comprehensive competitiveness are proposed .