基于共链的银行竞争分析——以国内25家银行为例

Analysis of Bank Competition Relationship Based on Co-links:Taking Domestic Top 25 Banks as the Study Object

以银行网站共链关系刻画银行间的相似度,挖掘银行间的竞争关系。通过Yahoo全球搜索引擎收集银行网站的共链数据,采用共链分析法、聚类分析法、多维尺度分析法、社会网络分析法来研究国内25家银行的竞争地位和格局。结果表明25家银行可分为四大竞争类团,他们之间的竞争关系具有三个特点:强烈的性质倾向、相互渗透和分化。本文研究对国内管理咨询业、制造业、银行业、电子商务等不同行业企业的竞争情报分析、政府网站评价以及学术网站评价等方面都有一定的指导作用,同时在分析思路与方法上也有一定的理论与应用参考价值。

The Co-links frequency of websites of bank can be used as a measure of similarity of banks, and is a effective tool for competitive intelligence mining. Collecting chain data of the global banking site through the Yahoo search engine, co-links analysis, cluster analysis, multidimensional scaling analysis, social network analysis are used to study the 25 domestic banks＇ competitive position and pattern. The results showed that 25 China banks can be divided into four competition groups, and their competition relationships have three characteristics：the nature of the strong tendency,mutual penetration and differentiation. This research has some guiding significance of competitive intelligence analysis for management consulting, manufacturing industry,banking, electronic commerce industry,website evaluation, academic websites evaluation. And it gives some analysis of ideas, analytic technique in theory and practice.