基于计算实验的学术电子期刊供应链价格协调研究

Research on Price Coordination of Supply Chain of Scholarly Electronic Journals with Computational Experiment

学术电子期刊供应链的价格协调通常是相关利益主体通过不断的谈判取得并确立的。通过基于多Agent的计算实验方法,设计了1个机构用户、1个数据库集成商和3个期刊出版商代理之间的采购和投标过程。探讨利用不确定性信息去确定机构用户对学术电子期刊数据库的最优购买价格、期刊出版商和数据库集成商的收益分配问题。实验分析了机构用户和数据库集成商在预期收益确定和预期收益不确定两种情况下各自的投资回报率,据此提出二者各自的采购价格和投标策略。

Price coordination of supply chain of scholarly electronic journals is usually established by the relevant stakeholders＇ continuous negotiations. This paper designs the process of procurement and bidding process among an institutional user agent, a database integrator agent and three journal publisher agents using multi-agent-based computational experiment. It discusses using uncertain information to determine the optimal purchase price of scholarly electronic journals database procured by institutional user, and income distribution problems between journal publisher and database integrator. Then, the experiment analyzes the respective ROI for institutional user and database integrator in both cases that the expected return is certain and the expected return is uncertain. According to the experimental results, this paper put forward the purchase price and bidding strategy for each of the parties.