行为产业组织:理论与实验

Behavioral Industrial Organization:Theoretical and Experiments

传统产业组织吸收了行为和实验经济学的相关思想和研究方法,形成了新的行为产业组织理论,这一理论主要探讨参与人理性不对称的条件下厂商的行为和后果,重点研究消费者和厂商的有限认知和情感所带来的影响。行为产业组织已经形成了若干理论模型,并借助于实验室实验和现场实验方法进行了实证研究,取得了一定的成果,但这一领域尚不成熟,存在诸多局限。

The traditional industrial organization had absorbed the related ideas and research methods of behavioral and experimental economics, and had evolved into a new theory named the behavioral industrial organization. This theory has studied the behavior and consequence of fil-ms under asymmetric rationality of agents, and focuses on consumers and firms who have limited cognitive and affective factors. The behavioral industrial organization has developed a number of theoretical models, and can carry on the positive research with the help of laboratory experiment and field experiments, and has achieved some interesting results, but there are some problems unresolved in the field.