身份焦虑与符号消费:中国球迷在世界杯中的狂热镜像

Identity Anxiety and Symbolic Consumption–Fanatical Image of Chinese Fans at the World Cup

基于符号理论和文化身份理论,采用质性研究的范式对中国球迷在足球世界杯期间的狂热镜像进行分析。结果认为:中国球迷在世界杯中"狂热"的路径主要依赖为个体欣赏需求的内源性偏好、观看世界杯的工具性征用以及球迷虚假狂热的被建构;球迷在世界杯中的狂热镜像凸显了球迷的身份焦虑和符号性炫耀消费;球迷们正是通过观看"他者"——足球世界杯体验到了逐渐丧失自我本真的尴尬进而出现了信仰焦虑、身份焦虑以及镜像焦虑。

With the symbolic theory and cultural identity theory as analysis tools, we have studied the fanatical image of the Chinese fans at the FIFA World Cup by combining qualitative research and speculation. The study suggests that： the ＂fanaticism＂ of the Chinese fans at the World Cup is reflected by endogenous preference of individual appreciation needs, instrumental expropriation when they watch the World Cup and construction of false fanaticism of fans; the fanatical image of fans at the World Cup highlights the identity anxiety and symbolic conspicuous consumption of fans; by watching the ＂others＂ - the FIFA World Cup, fans have experi- enced the embarrassment of gradual loss of their own true identity and thus had faith anxiety, identity anxiety and image anxiety.