摘要
全球民机制造市场处于美国波音和欧洲空客的双寡头垄断之下,两家公司占80%以上的市场份额,中国商飞将直接面对波音和空客同等机型的竞争。未来30年,全球航空市场将继续保持高速增长,中国和亚太是全球最具成长性的市场。应大力创新发展中国大飞机,依靠政府支持,技术创新形成中国大飞机的产品竞争力;借助金融支持,模式创新形成中国大飞机的市场竞争力;进行产业链整合,系统创新形成中国大飞机的产业竞争力。
The global aircraft manufacturing market is in duopoly, Boeing and Airbus account for more than 80% market share, Chinese large aircraft will directly face the competition. In 30 years, global commercial airliners demand more than 50000 aircrafts, Chinese and Asia Pacific is the most growth market. According to the Chinese large aircraft development opportunities and challenges, we explore the Chinese aircraft industry chain strategy choice.
出处
《改革与战略》
2014年第9期34-38,共5页
Reformation & Strategy
关键词
大飞机
产业链竞争
产品创新
营销战略
双寡头垄断
large aircraft
industry chain competition
product innovation
marketing strategy
Duopoly
