中国转基因食品标识与信息传播的改进——基于公众权益保障视角

Improving of Chinese genetically modified foods labeling and information communication: Based on the perspective of public interests protecting

目前,中国转基因食品标识目录过于狭窄,标识制度的执行和监管以及食品标签内容存在欠缺;在转基因食品的信息传播方面,有些媒体在传播有关信息时存在偏差,加上公众对转基因食品的认知能力较差,公众对转基因食品普遍存在恐惧感。这些都影响了公众在转基因食品上做出自由的、理性的选择。在转基因食品销售中,为保障和实现公众的知情权和选择权,要严格执行转基因食品标识制度,改进标识方式和内容;专家、科普工作者和媒体要站在客观立场上向公众传播转基因食品技术和知识,要注重双向互动和沟通交流,并根据不同的社会文化环境进行有针对性地传播。

At present, the list of genetically modified foods label in China is too narrow, the implementation and monitoring of the labeling regulation are ineffective, and the content of food labels is deficient. Besides, the public generally fear about GMOs due to their poor cognitive abilities and the non-objective attitude of some mass media. All those mentioned above influence the public to choose GMOs freely and rationally. In order to ensure and realize the public＇s right to know and right to choose, it is necessary to execute the mandatory labeling system, improve the way and content of label. Meanwhile, the experts, science communicators and mass media communicate objectively the genetically modified technology to the public, focus on the interaction and communication with the public, and implement targeted communication based on different social, culture environment.