论舆论引导的效

On Effect of Public Opinion Guidance

舆论引导不仅是宣传思想工作中极为重要的领域,而且已成为国家治理体系现代化建设中迫切需要加强的方面。舆论引导贵在有效,对于效果的细化分析是把握舆论引导的前提。对于舆论引导之效的把握,可以从分析效的维度入手。实现舆论引导的预期效果,需要有效运用推动效果达成的因子,统筹好传播信息量、公众参与面、意见权威性和结果认同度等在舆论引导效力上的作用发挥。科学把握舆论引导的效果,应当基于民意调查,立足舆情分析,重视行为反应,并建立和完善有效的反馈路径。

The guidance of public opinion is not only the important field of propaganda and ideological work,but has also become the earnest aspect to be strengthened in the modernization construction of national governance system. Public opinion guidance values in the effectiveness,and the segment analysis of effect is the premise to master the guidance of public opinion. The mastery of public opinion guidance can start from the analysis of effect dimensions. To achieve the expected effect,it is necessary to effectively apply the factors of promoting the effect achievement,to wholly plan the information spread amount,the public participation,the opinion authenticity and result recognition and so on in the role of guidance effect. The scientific mastery of public opinion guidance should be based on the opinion investigation,stand on the public opinion analysis,focus on the action reflection,and establish and improve the effective feedback routes.