基于AHP与FUZZY的零售型网站评价研究

STUDY ON AHP AND FUZZY-BASED RETAIL WEBSITE EVALUATION

由于零售型网站的特殊性,建立专门的评价指标体系具有重要意义。又由于在网站评价过程中存在大量的不确定性因素,而为了更客观、公正地作出评价,给出基于AHP与FUZZY的零售型网站评价模型。使用层次法确定评价指标的权重,并应用模糊综合评价方法计算评价数据。算例结果显示,基于AHP与FUZZY的评价模型,可以对零售型网站进行良好的评价。

Because of the particularity of retail websites, it is of great significance to set up a special evaluation index system. And becausethere are a lot of uncertain factors in website evaluation process, in order to evaluate more objectively and impartially, in this paper we expound an AHP and FUZZY-based evaluation model for retail website. It uses AHP to determine the weight of evaluation indexes, and calculates evaluation data by using fuzzy comprehensive evaluation method. Numerical results show that the evaluation model based on AHP and FUZZY can achieve good evaluation results on retail websites.