长尾理论视角下的虚拟人在网络媒体中的应用

The Long-tail Theory and the Application of Virtual Human to Internet Media

长尾理论是指只要存储和流通的渠道足够大,众多小市场在合适的聚合方式下就能汇聚成匹敌、甚至超越主流市场的市场能量。长尾虚拟人是长尾理论在网络时代的新应用,每个人在主要社会角色之外,根据不同的责任、兴趣、爱好,又有着不同的次要角色,存在着大量时间和精力可以通过网络媒体以虚拟人的形式发挥作用。长尾虚拟人背后的个体,利用主角色外的时间和精力,在不同时间内分别以同一个虚拟人的角色开展活动,具有聚合性、寿命性、品牌性、专业性、成长性的特点,可以在网络教育、网络公益活动、大规模组织内部、稀缺资源的挖掘和深度利用、手机微博等领域发挥作用。

The Long Tail Theory assumes that if the storage and distribution channels are broad enough,many minor markets may match and even surpass the major market under appropriate conditions.Long-tail virtual human is the new application of the Long Tail Theory at the internet age.With different responsibilities,interests and hobbies,everyone can play many minor roles besides their major social identity.As a result,the lot of their extra time and effort may play a role in the form of a virtual person,and the individual behind the long tail virtual person can make full use of his spare time and energy.The long-tail virtual person displays such characteristics as centrality,mortality,brand effect,specialty and growth.Based on the above analysis,this paper recommends the application of the long-tail virtual person in internet education,internet charity activity,large-scale organization-internal activity,exploitation of scarce resources,cellphone weibo and other fields.