摘要
简要介绍了绿色营销的特点,分析了家具企业营销思维与意识封闭、销售渠道陈旧、营销团队素质不高的现状问题,并对家具产品绿色营销的策略进行了研究,以期通过改变以往的营销方式,增强家具产品的市场竞争力。
The paper briefly introduces the features of the green marketing,analyzes the status of furniture enterprises,including the closed mar-keting mind and awareness,aged marketing channels,and insufficient marketing team,and researches the green marketing strategies for furni-ture products,so as to enhance the competitiveness of furniture products by altering previous marketing ways.
出处
《山西建筑》
2014年第27期262-263,共2页
Shanxi Architecture
关键词
家具
绿色营销
策略
市场
furniture
green marketing
strategies
market
